Marketing, Brand Strategy & Content Services
McKay Creative Solutions helps purpose-driven businesses grow with brand strategy, clear messaging, and content that honors what you’ve built—while positioning you for what’s next. Based in South Carolina, we serve clients nationwide with a focus on the Southeast.
Want to see examples? View our Case Studies.
Choose the support you need—strategy, messaging, and content
Marketing Strategy
Marketing Strategy
Get a clear plan for what to do next—so your marketing supports growth instead of feeling like a guessing game.
Best for: businesses that have tried “a little of everything” and want a focused strategy that matches goals and budget.
What you get:
- Audience + positioning clarity
- Channel plan (what to prioritize and what to pause)
- A 30–90 day action plan with measurable next steps
Brand Development
Marketing Strategy
Clarify your message and elevate your brand so the right clients recognize you immediately.
Best for: businesses evolving their services, refining their audience, or ready to align marketing with who they truly are.
What you get:
- Brand messaging + voice guidance
- Core story and differentiators
- Brand foundation recommendations to guide future content
Content Marketing
Content Marketing
Build consistent, trust-building content that attracts the right people—and gives them a reason to stick around.
Best for: purpose-driven businesses that want more visibility, stronger authority, and a content system they can sustain.
What you get:
- Content themes + messaging direction aligned to your brand
- SEO-friendly blog and website content support (as needed)
- A repeatable content plan you can execute (or hand off)
Email Marketing
Turn interest into relationships with email content that sounds like you and guides people toward action.
Best for: businesses with a lead magnet, growing list, or offers that need consistent nurturing.
What you get:
- Welcome/nurture sequence strategy (what to send + when)
- Email copywriting and campaign planning
- Simple segmentation ideas to improve opens and clicks over time
Social Media Strategy & Management
Show up with purpose—so your content builds credibility, not just noise.
Best for: service-based businesses that want a clear plan for LinkedIn/Instagram/Facebook without posting daily “just to post.”
What you get:
- Content pillars + posting cadence that fits your capacity
- Platform-specific strategy (especially LinkedIn for B2B)
- Repurposing plan so one idea becomes multiple posts
Website Content & SEO Support
Website Content & SEO Support
Strengthen your website messaging and on-page SEO so the right people find you—and immediately understand what you do.
Best for: service-based businesses that need clearer copy, better structure, and SEO fundamentals without a complete rebuild.
What you get:
- Page-by-page messaging + structure recommendations
- SEO essentials (titles, meta descriptions, headings, internal links)
- Content updates aligned with your brand voice and offers
See real results in our Case Studies.
Are you ready to take your brand to the next level?
Ready for marketing that feels aligned and actually moves the needle? Book a 30‑minute discovery call, and I’ll come prepared with next steps based on your goals—brand, strategy, content, email, social, or website/SEO support.
Learn more about McKay Creative Solutions.